So back to the Peak Design bag. It’s a small grass-roots type of company whose origin story reads a little like the ultimate in start-ups becoming successful. San Franciscan spends a few months travelling and notices that most camera bags suck so he quits his job to start solving the problem. His strong values regarding quality and sustainability and hard work get the product designed and successfully to market via Kickstarter.
“It seems pretty weird,” says Oliver, “that one of the biggest companies in the world seems to be using the same strategy as knock-off DVDs”. Quite so.
