As the social media coordinator and journalist, Robinson was no stranger to social media norms and intellectual property rights. So when he received a request for free publication of his work on “Fox News Network, LLC & Fox News Edge affiliates use on all platforms” in exchange for credit, he responded quickly and tersely.
But the request seems to have been perfunctory because Fox News used his content anyway. https://twitter.com/FoxNews/status/1000905997391618049 The National Press Photographer Association’s General Counsel and photographer advocate Mickey Osterreicher didn’t take kindly to the blatant disregard, accurately pointing out that under U.S. Copyright Law 17 U.S. Code § 504, willful infringements can lead to statutory damages up to $150,000 per image.
Photographers started tweeting at Max Robinson to protect his IP and lawyer up. Even “copyright troll” Richard P. Liebowitz reached out. https://twitter.com/liebowitzlaw/status/1001098595561598976 Ever since Daniel Morel won a $1.2m judgement against AFP, media organizations have been weary of posting content found through social media. The practice of assigning a junior producer to acquire free rights through a tweet or DM is sadly still prevalent – particularly when it comes to breaking news – and is certainly not confined to Fox News. But the blatant use of Robinson’s photo/video after he specifically denied them permission has become pretty rare given the huge legal liability that it presents. Statutory damages are only applied to content that has been registered with the U.S. Copyright Office. But content creators have up to 3 months to register their works after initial publication for infringements that occur prior to registration. Attorney Leslie Burns commented, “If one registers a work after the 3-month window, the one can still get statutory damages but ONLY for infringements that start (not just that are discovered but that actually start) after the registration.” In other words, register your copyright.
About the Author
Allen Murabayashi is a graduate of Yale University, the Chairman and co-founder of PhotoShelter blog, and a co-host of the “I Love Photography” podcast on iTunes. For more of his work, check out his website and follow him on Twitter. This article was also published here and shared with permission.
